The Podcast
Honest conversations for retreat leaders.
New episodes every other week — on marketing, mindset, and the messy beautiful work of leading transformational experiences.
- 00
Welcome to The Retreat Machine
with Colet Williams & Nick Vannello · Listen on Spotify
The tone-setter. What this podcast is really about, why it exists now, and the deeper architecture behind retreats, brands, and communities built to last — the shift from Retreat Leader to Retreat CEO.
- 01
Why Retreat Leaders Should Stop Building an Audience
with Colet Williams & Nick Vannello · Listen on Spotify
Everyone tells you to grow your audience — but what if that's the wrong goal? Colet and Nick unpack why community (not follower count) is the real asset behind every sustainable retreat business, and why people follow leaders, not offers.
- 02
From Monaco to Provence: Building a Retreat Brand That Lasts
with Colet Williams · Listen on Spotify
Most retreat leaders think they have a marketing problem — they actually have a brand maturity problem. A solo episode on why the businesses that thrive aren't built during launch week, they're cultivated in the quiet seasons between retreats.
- 03
Retreats vs. Launches: Is the Future of Online Business Happening in Person?
with Colet Williams & Melanie Ireton · Listen on Spotify
What if your next retreat could become your most powerful marketing strategy? Colet sits down with Fractional COO and Growth + Operations Strategist Melanie Ireton of Ireton Consulting to explore whether retreats are replacing traditional online launches — or becoming the missing piece.